It’s a match: How do dating apps make money?

It’s a match: How do dating apps make money?

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Chat und Partnersuche

Online-Dating ist mittlerweile auch in den Schweiz angekommen und ein wichtiger Bestandteil der modernen Partnersuche. Bei Websiten wie Paarship, Lovoo oder Elitepartner sollen nicht mehr nur der erste Eindruck bei einem Treffen oder optische Merkmale entscheidend sein. Obwohl die Btreiber vor rund einem Jahr in negative Schlagzeilen geraten sind und sogar mit einer Razzia in Deutschland leben mussten, bleibt der Boom auf Lovoo bestehen.

Paarship und Elitepartner haben in den letzten Jahren aber auch deutlich an Usern dazugewonnen.

Online dating is now widely, and increasingly, accessible thanks to the adoption of smartphones – those in the market for romance can now easily search for.

Online dating is now widely, and increasingly, accessible thanks to the adoption of smartphones – those in the market for romance can now easily search for potential partners using a variety of criteria. In fact, one-third of all relationships now begin on a dating app. Apps also generate cash via in-app advertising, offering bars, restaurants and other businesses to a captive audience of consumers looking for fun date activities.

By owning multiple brands catering to different needs, Match Group provides a breadth and purity of exposure to the modern dating economy. These data points underscore the long-term theme we see of people using connected devices to help them find solutions to age-old problems. This requires businesses to increasingly use data to understand their customers and customise their digital offering.

Please note that all stocks and companies mentioned are for illustrative purposes only and should not be considered an investment recommendation. Circulation must be restricted accordingly. Due to its simplification, this document is partial and opinions, estimates and forecasts herein are subjective and subject to change without notice. There is no guarantee forecasts made will come to pass. Data, figures, declarations, analysis, predictions and other information in this document is provided based on our state of knowledge at the time of creation of this document.

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Chat & Partnersuche

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MeAndYou – Die Revolution im Online-Dating


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